Arzan Darukhanawalla
Address: Jyoti Mahal, Sleater Road, Mumbai - 7.
E-mail: arzandaru@yahoo.co.uk
Phone: + 91 9819709088
Professional Synopsis
• Marketing MBA with 6+ years of experience in Online marketing, advertising and brand-building
• Demonstrated track record of undertaking new challenges and delivering them on time
• Business acumen for building strong and lasting business relationships with HNI Clients
• People manager and team builder with proven ability to motivate and nurture a talented team
• Proactive project management, leadership and negotiation skills
Work experience post full time MBA
Period: March 15, 2012 – April 14, 2013
Job Description:
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Presented marketing proposals to builders, architects, and corporate clients after gathering their requirements.
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Generated leads through research online, advertising, website, E-mails and targeted prospective clients at a national level.
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Negotiated contracts with clients to finalize deals worth on average INR10 million (app. US$150K).
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Responsible for building strong relationships with clients from the initial enquiry to the handover stage of projects.
Transitions Architects Private Limited
Designation: Marketing Business Development Executive
Languages
English
Hindi
Marathi
Gujrati
Skills
Digital Marketing
Product Marketing
Direct Marketing
Marketing Communications
Marketing Strategy
Relationship Marketing
Product Development
Customer Acquisition
2010 - present
2010 - present
Edelweiss Insurance Brokers Limited
Designation: Junior Marketing Associate
Period: Sept 23, 2007 – Sept 30, 2008
Job Description:
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Established relations with and serviced major corporate clients including ACC, Pfizer, and Ion Exchange.
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Leveraged traditional and digital mediums of advertising to attract potential clients.
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Actively provided marketing communications support to the regional sales team for generating new business.
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Designed strategies for direct marketing and formulated plans for lead generation.
Achievements:
Designed, established, and independently managed a structured process for life insurance renewals
Period: March 11, 2006 – June 30, 2007
Job Description:
• Independently resolved Demat customer queries ( A\c opening, transactions, changes, A\c closure) to maintain high service levels and customer satisfaction
• Organized and delivered induction training to new recruits, providing instruction in system utilization and process flow
• Developed and executed marketing activities in collaboration with the sales team
• Generated new business by soft selling other banking products during calls
• Managed escalated calls to handle unresolved customer complaints
• Initiated the additional responsibility of managing high value transaction broker calls
• Compiled the weekly MIS for the retail banking division and customer satisfaction surveys
Achievements:
Awarded letter of appreciation from the Head of Service Quality for “Excellence at Work”
Standard Chartered Bank
Designation: Phone-banking Executive
Work experience prior to MBA
Arzan Darukhanawalla
Address: 250 Flagstaff Lane, Hoffman Estates, IL 60169
Phone: 847-751-1525
LKP Securities Ltd
Designation: Marketing Manager - DIgital & Offline
Period: April 15, 2013 – May 5, 2015
Job Description:
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Ideated, supervised the creation and launched a new company logo along with a brand identity while incorporating it in a new website, Mobile App, marketing collaterals, E-mailers, all channels of communications.
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Incorporated SEO, SEM & Google Analytics to drive web traffic and generated leads using PPC & Google AdWords.
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Managed the company’s online brand presence through continuous updates to company website and engaged existing, potential clients, brokers through mass emailers, Facebook, LinkedIn, Twitter, YouTube and other social media tools.
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Created and presented new marketing concepts to senior management, including CEOs, directors, and regional heads of the country when launching new products after researching target audience, and the various methods to reach them.
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Promoted LKP research and analyst content to appear in leading newspapers and stock market TV channels.
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Executed and managed complete branding activities for the company’s exhibition at various conferences and promotional events, including stall set-up, design, marketing material, and sales team coordination.
Achievements:
Generated over 100% growth in the number of new accounts on a yearly basis for the company
Orange Media Group
Designation: Digital Marketing Manager
Period: April 20, 2016 – To Present
Job Description:
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Strategized, developed, and implemented SEM and social media marketing campaigns which have helped clients reach their marketing goals in a competitive environment and increase their sales as well as market share.
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Generated leads online through strategic implementation of Google AdWords, display, remarketing, and YouTube ads.
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Used Google Analytics to provide statistical analysis for search engine traffic trends, patterns and customer behavior.
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Successfully executed and managed total monthly budgets of approximately $1,00,000 for various campaigns.
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Researched keywords, implemented A/B testing, and tracked progress to measure effectiveness of marketing strategies.
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Managed relationships across multiple teams such as graphics, customer relations, IT, senior leadership, vendors etc.
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Used Webmaster Tools, Google Analytics and Google Tag Manager to track progress and find opportunities.
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Researched keywords on targeted markets and geographic searching habits to optimize campaigns.
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Knowledge of marketing systems & tools such as The Trade Desk, Acquisio, Zarget and Clarivoy.
Achievements:
Generated over 100% growth in the number of new accounts on a yearly basis for the company